Structured deliberation
Korum runs structured debates between synthetic personas derived from real user data.
How Korum works
A structured guide to synthetic research panels and structured debates.
Overview
Korum compresses weeks of user research into hours of structured debate. Import your sources, generate a panel of realistic personas, run a protocol — and receive a traceable verdict in a matter of hours.
Every persona is sourced
No persona is invented. Each one is seeded from a corpus — brief, transcript, or reviews.
Bias is visible
Segment assignments and source citations are always exposed alongside the verdict.
Create a persona
A persona is a representation of an audience segment, generated from a real corpus. It participates in debates with a distinct, sourced perspective.
Open the persona panel
Navigate to Personas in the sidebar and click New persona.
Import a source
Attach a brief, transcript, or set of reviews to ground the persona in real data.
Review generated traits
Korum seeds six trait dimensions from the source corpus. Adjust if needed.
Save the persona
The persona is added to your workspace panel and is immediately available for debates.
Define a segment
A segment groups personas that share a common audience profile. It serves as a selection unit when launching a debate — including a segment means including all its personas.
Create a new segment
Navigate to Segments and click New segment. Name it after the cohort it represents.
Assign personas
Drag personas into the segment. Each persona can belong to one segment.
Use the segment in a debate
When launching a debate, select segments to automatically include all their personas.
Start a debate
A debate is a structured deliberation between personas. Pick a panel, a protocol, and a question — Korum runs each turn autonomously until a verdict is reached.
Pick a panel
Select the personas or segments that will participate in the debate.
Choose a protocol
Select Devil's Advocate, Critique Round, or Jobs-to-be-Done based on your research question.
Frame your question
Write the decision or hypothesis you want the panel to stress-test.
Run the debate
Korum runs each turn autonomously. Steer with Witness, Dissent, or Escalate actions.
Analyze the verdict
The verdict synthesizes the emergent insights and frictions from the debate. Each element is traced back to the originating persona and turn — exportable as Markdown or PDF.
Open the verdict
When the debate completes, the verdict is automatically generated and available in Verdicts.
Review insights and frictions
Insights are emergent findings; frictions are recurring objections from personas.
Export or share
Export insights as Markdown or PDF, or share a read-only link with your team.
