· Now in private beta

Synthetic research panels that actually debate.

Synthetic user research, finally auditable. Import a brief, a Figma file, or 142 reviews. Korum seeds a panel of sourced personas and runs structured debates — Devil's Advocate, Critique Round, Jobs-to-be-Done. You get a traceable verdict, not a chatbot transcript.

HOW IT WORKS

Three steps, no chatbot.

01IMPORT

Import a source

Brief, Figma file, transcript, or reviews — attach the corpus to a project. Each persona is sourced, never invented.

02GENERATE

Seed a panel

Korum derives personas from traceable segments. Pick from a built-in library or generate fresh ones. Bias is visible, not hidden.

03DEBATE

Run a Protocol

Pick Devil's Advocate, Critique Round, or Jobs-to-be-Done. Steer the panel with witnesses. Read the verdict — exportable, transcripted, audit-ready.

PROTOCOLS

Pick a method. Apply rigor.

Three protocols, three intents — pricing decisions, flow stress-tests, feature prioritisation.

P-01 · 6 PERSONAS · 4 TURNS

Devil's Advocate

Contradict every consensus statement to surface hidden assumptions. The panel splits — you see who agrees, who hesitates, who breaks rank.

Best for·pricing decisions, GTM positioning

P-02 · 6 PERSONAS · 3 TURNS

Critique Round

Sequenced critique with rebuttal turns and a closing synthesis. Every persona reads, reacts, and stress-tests the previous turn.

Best for·stress-testing a product flow, validating a brief

P-03 · 5 PERSONAS · 4 TURNS

Jobs-to-be-Done

Frame each decision through every persona's job to be done. Surface the trade-offs your roadmap is asking users to make.

Best for·feature prioritisation, roadmap arbitration

SAMPLE VERDICT

What a panel produces.

VERDICT · D-187
The pricing tier confuses three of six personas at step four — they all default to skipping.

Critique Round · 6 personas · 4 turns · 11 insights

  • INSIGHTTrial length drives 70% of skipped step-fours.
  • FRICTIONPricing transparency is the recurring objection.
  • WITNESSP-02 disagrees with P-04 on the trial duration.

Every verdict ships with the full transcript, persona-by-persona reasoning, and one-click export to Markdown or PDF.

View a full verdict
PRICING

Structured research at the cost of one meeting.

Choose a plan that fits your team's debate cadence.

Studio
€49/seat/mo
  • 1 workspace
  • 6 personas per debate
  • 3 segments
  • 2 concurrent debates
  • 5 custom personas
Team
€149/seat/mo

Annual billing recommended

  • 3 workspaces
  • 12 personas per debate
  • 10 segments
  • 5 concurrent debates
  • 20 custom personas
CUSTOM
Custom
  • Unlimited workspaces
  • Custom seats
  • Custom debates/mo
  • Custom personas per debate
FAQ
Where is my data stored?

All workspace data — panels, debates, personas, verdicts — is stored in our EU-hosted database (Supabase, region eu-west-3 Paris). Source content you import is processed by Google Gemini via an API call and is not retained by Google for model training (paid API). Your data never leaves the EU infrastructure.

Is Korum GDPR-compliant?

Yes. Korum is operated by Infographart (France) and complies with EU GDPR 2016/679. We maintain a record of processing activities (Art. 30), apply data minimisation principles, and offer a one-click self-service data export from your Account page. You can request erasure at any time by contacting contact@infographart.com.

Are panels reliable? How do I know personas reflect real users?

Every persona is seeded from a source you provide — a product brief, interview transcript, or set of reviews. Segment assignments and source citations are always exposed alongside the verdict. You can trace every persona position back to a specific corpus passage. Korum produces auditable deliberations, not black-box outputs.

Who is eligible for the free trial?

Any new account is eligible for a 14-day free trial on Studio — no credit card required. The trial includes 1 workspace, 1 seat, up to 5 debates and 10 personas. After 14 days, you can continue on a paid plan or export your data.

Can I downgrade my plan?

Yes. You can downgrade at any time from your Account page. Downgrading takes effect at the end of the current billing period. If your usage exceeds the lower plan's quotas (seats, workspaces, debates/mo), you will need to archive excess workspaces or debates before the downgrade is applied.

What happens if I exceed my debate quota?

Workspace at capacity — X of Y debates running. You can run additional debates at the overage rate (+€2/debate on Studio, +€1.50/debate on Team), or upgrade your plan to increase your monthly quota. Overage charges are indicative pending backend implementation.

WHAT'S INSIDE

Built for research teams, not chatbots.

Multi-workspace by default

One workspace per client. Personas, projects, debates fully isolated. Built for agencies and embedded researchers.

Learn more

Persona library

Start with a curated library of pre-built personas, or seed your own from any source corpus. No panel built from scratch.

Read the docs

Audit & export

Every verdict is traceable to its source. Export panels, debates, and personas anytime — including a one-click GDPR data export.

Privacy policy

Status & changelog

Live infrastructure status. Public changelog of 19 versions shipped. Read what's new and what's running.

View changelog