From user research to structured debate.

Infographart is a French digital marketing and web strategy agency, accompanying clients since 2017. Over the years, we have conducted technical audits, built web applications, managed hosting infrastructure, and supported teams across strategy, content, and digital presence.

Throughout those engagements, one problem kept surfacing: clients were launching products and services without having genuinely listened to their target users first. Not because they lacked the intent — but because the available tools were either too slow, too expensive, or too shallow. Standard surveys produced surface-level answers. Focus groups cost a fortune and often became echo chambers.

The gap between a product team's assumptions and what real users would actually think, object to, and debate among themselves — that gap was costing clients months of iteration after launch.

The research bottleneck we kept hitting.

Korum was built from that frustration. The idea is straightforward: before investing in a feature, a campaign, or a positioning change, let your team simulate an authentic debate between realistic personas — drawn from your own sources.

Not a survey. Not a focus group. A structured deliberation between personas that represent real audience segments, each with a distinct perspective, each capable of raising the objections, the questions, and the tensions that your team hasn't thought of yet.

The Infographart team is behind Korum. We built this because we lived the problem firsthand — dozens of times, with dozens of clients. Korum is our methodological answer to a structural gap in the market.